The Project Umpísa™ Team
Meet the Builders.
Lhara T. Urquiola
BRAND SYSTEM FOUNDER
"I've built brands for multinationals. Now I'm building a system for you."
BRAND SYSTEM ARCHITECT
9+ YEARS IN BRAND ACTIVATION
MULTINATIONAL BRAND EXPERIENCE
Nine years running Themeactive Inc. — nationwide brand activations for Nestlé, Clorox, and Energizer Philippines. Founder of TA-FBDI Advertising Corp., serving URC Flour, ADM, and Eveready PH.
One truth became undeniable: big brands always knew who they were before they spent a dollar on advertising. Small businesses have the same need — and deserve the same access.
Project Umpísa™ is that access. A system built from real experience. Owned by you, permanently.
Jet Loveria
CREATIVE DIRECTOR · BRAND IDENTITY BUILDER
"The most influential brands in the world were built on one thing before everything else — a clear, deliberate identity. There's a toolkit for that. Let's build yours."
CREATIVE DIRECTION
VISUAL IDENTITY SYSTEMS
BRAND ASSET ARCHITECTURE
Jet doesn't just make brands look good. He makes them matter. For three decades designing with global brands, one truth never changed: identity isn't decoration — it's the decision everything else answers to. He architects the foundations that make brands feel inevitable. Every element, by design.
Inside Project Umpísa™, Jet leads the Brand Identity Framework: your visual identity system, brand asset toolkit, and the design architecture that makes your brand feel like it belongs — everywhere it appears. Unmistakably You. Undeniably Yours.
Air Urquiola
STORYTELLER · BRAND COMMUNICATIONS BUILDER
"A Compelling Story Is Not a Luxury — It Is the Strategy."
BRAND STORYTELLING
COMMUNICATIONS STRATEGY
PR & NARRATIVE SYSTEMS
Air has spent his career building brand narratives that move people — not just audiences, but individuals who feel a brand is speaking directly to them.
One truth runs through all of his work: the brands people trust, return to, and advocate for are the ones that told a story before they made an offer.
Inside Project Umpísa™, Air leads the Brand System — the messaging blueprint, communication flows, and story angles that transform your brand clarity into words the world can hear.
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